2013 Construction Machinery difficult transition ahead to where?

Chinese economy continues to decline, the construction  steel crane  market worse. First half of the construction machinery industry in the voices of doubt in the market difficulties ahead. Infrastructure projects, real estate projects 3 years experience pick up weak, sluggish construction machinery enterprises in the development of enterprises in the reflection direction. No sunset industry only sunset business, how to stand out from the weak market. Construction machinery enterprises in transition to where?

   Chase "niche market" clinging to the main industry

German SMEs are called "pearls scattered all over Germany," their way of life may bring us some enlightenment. German professor Hermann Simon 1996 publication of "hidden champions: from around 500 outstanding enterprises unknown revelation," a book that will attract world attention to the obscurity of these German companies: their scattered throughout Germany and numerous , small, mostly family-owned businesses, low-key acting in their respective market segments are veritable leader. These "hidden champions" The reason why people have long been neglected, an important reason is that their products there are only a part of the terminal consumer products,hoist gantry crane such as car sunroof parts; others are very easy to overlook small, such as buttons or drink label on the bottle. Frankfurt University of Finance and Economics Management Bowflex experts pointed out that Germany is a significant feature of SMEs in its products often for the "niche market", it is difficult to know by the public. However, once the German companies with strong manufacturing technology in the market segments to establish quality advantage, they will continue to increase investment in research through innovation to consolidate and expand the lead. For the German family-owned enterprises, the presence of family members, the company's management for the company's business objectives with long-term considerations, not because of short-term performance pressure to give up long-term goals. German companies generally have dedication.bridge gantry crane Once you enter a trade, they will single-minded focus on this will not be because other sectors "money scene" better and make a fresh start, or a variety of business. This undoubtedly is their success.