Lifting industry how to achieve break through adversity

Chinese sino hoist  industry over the past decade is the decade of fame, China lifting equipment industry, industry size and substantial growth in exports, China's production and sales of lifting machinery to become first in the world, the domestic lifting equipment companies in the scale of development and brand building have achieved good results. However, due to the macroeconomic downside of this year, the market demand growth is weak, making China lifting equipment industry development problems exposed.
Raw material prices, rising labor costs, resulting in domestic overhead gantry crane  equipment companies serious brain drain, business risks. Core technology is limited, product homogeneity serious lack of product differentiation and technological innovation, coupled with global product overcapacity, leading to increasingly fierce market competition, the industry further exacerbated differentiation, corporate debt increased financing difficulties, China lifting equipment industry rare in recent years there has been a decline.
Faced with the grim situation and development of the industry, domestic lifting equipment manufacturing enterprises out of the market if you want to be, it is necessary to actively change. In the hoist gantry crane  seems that in the development of foreign and domestic lifting equipment enterprises should actively develop the overseas market, through diversification, international development, and actively to infrastructure demand in emerging economies, countries transfer market to further establish and improve product and service chain, enhance corporate competitiveness in international markets. In business management, domestic lifting equipment enterprises to continuously improve the market channel construction system, increase foreign agents to support efforts to strengthen the meticulous management, improve service chain, enhance market service efforts. Differences based on user demand market segments, improve product user satisfaction. When necessary, domestic lifting equipment companies through capital operation completed mergers and acquisitions, lifting equipment to shorten product development time and marketing time, take advantage of competition in the industry. In the internal development, domestic lifting equipment manufacturing enterprises should increase research and development of core technology products: optimizing product mix, improve product quality, foster product innovation capabilities, platform technology, security technology, environmental technology, energy technology and other fields to establish industry common platform, vigorously develop innovative, energy saving, emission reduction end products.