Zero down payment finance "tonic" to "poison"

Prior to 2009, Heilongjiang steel crane  market healthy and orderly development. But entered in 2009, to seize market share, some brand manufacturers spearheaded low down payment zero down payment sales offensive. A low down payment zero down time financial "Lotto" conquering big gains. Into 2010, the market competition is more intense, the face of financial "Lotto" the temptation, most domestic brands are successively follow-up are also part of a joint venture brands. Finance lease, mortgage banking financial leverage limits are super zoom, 10% less popular low down payment zero down payment, accounting to certain brands since 2010, over 60% of market sales. Kind of argument is that sold four cars to buy cranes, excavators opened tractor to raise. Therefore, a serious decline in the proportion of high-quality customers, irrational purchase customers increased significantly. Unhealthy competition, seriously disrupting the market, the manufacturer accounts receivable, inventories increased significantly, hoist gantry cranedealer profits bottomed out, difficult to balance income and expenditure, the crane user did not live dry, non-profit-making, repayment difficult. According to the survey, the first half of 2012, the stock of cranes in Heilongjiang usage below 30%, rents fell by more than 30%.

Heilongjiang, deputy general manager Liu Yuehua this spring that because the purchasing power of potential construction machinery was severely overdrawn, the market is constantly blowing big bubbles, cranes ownership is much higher than the actual market demand. With low down payment zero down payment as a financial "tonic" of construction machinery market has accumulated a huge risk, financial "tonic" has become a financial "poison."bridge gantry crane This is not alarmist, and its toxicity is moving from downstream to upstream industries to pass, and has been the weak link in the chain of funds first attack. Enhance the sense of crisis and prevent market risks, market participants should become a priority.